Privacy Policy

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Last updated: 2 October 2026

Share A Call Limited (“Share A Call”, “we”, “us” or “our”) is committed to protecting the privacy and personal information of customers who contact us or the automotive dealerships we represent.

We provide outsourced call-handling and customer communication services to automotive dealerships and businesses. When you speak with a member of the Share A Call team, we may be acting on behalf of the relevant dealership.

This Privacy Policy explains how we collect, use, store and protect personal information when providing our services.

1. Who We Are

Share A Call Ltd is a UK-based call-handling and customer communication service.

For privacy enquiries, you can contact us using the details provided at the end of this policy.

When we handle calls on behalf of an automotive dealership, the dealership may determine the purposes for which your personal information is collected and used. In those circumstances, the dealership may act as the Data Controller, while Share A Call may act as a Data Processor on its behalf.

In other circumstances, Share A Call may act as a Data Controller in its own right.

2. Information We May Collect

Depending on the nature of your enquiry, we may collect information including:

• Your name

• Telephone number

• Email address

• Vehicle registration number

• Vehicle make, model and details

• Details of your enquiry

• Appointment or booking information

• Service, repair or maintenance requirements

• Information relating to a vehicle purchase or enquiry

• Details of communications between you and our team

• Information you voluntarily provide during a telephone call or other communication

We only collect information that is reasonably necessary to provide the relevant service or deal with your enquiry.

3. How We Use Your Information

We may use personal information to:

• Handle telephone enquiries on behalf of automotive dealerships

• Arrange and manage appointments

• Respond to customer enquiries

• Pass relevant information to the dealership concerned

• Contact you regarding an enquiry or appointment

• Assist with vehicle sales, servicing, repairs or other dealership services

• Maintain accurate customer records

• Monitor and improve the quality of our services

• Train our team

• Investigate complaints or disputes

• Protect against fraud, misuse or other unlawful activity

• Meet our legal and regulatory obligations

We will not use your personal information for purposes that are incompatible with the reason it was originally collected.

4. Calls May Be Recorded

Telephone calls handled by Share A Call may be recorded and monitored for purposes including:

• Quality assurance

• Staff training

• Customer service improvement

• Security

• Complaint investigation

• Verification of conversations

• Compliance with legal or contractual obligations

Where required, appropriate notice will be provided at the beginning of a call.

Call recordings will only be retained for as long as reasonably necessary for the purpose for which they were recorded, subject to applicable legal, contractual and regulatory requirements.

5. Sharing Your Information

Where we handle calls on behalf of an automotive dealership, information you provide may be shared with that dealership so that they can respond to your enquiry or provide the requested service.

We may also share information with trusted service providers where this is necessary to operate our business, for example providers of telephone systems, CRM systems, IT services, hosting and data storage.

We do not sell personal information to third parties.

We will only disclose personal information where we have a lawful basis for doing so and where appropriate safeguards are in place.

6. Our Legal Basis for Processing

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, this may include:

• Contract – where processing is necessary to provide a service or fulfil an agreement.

• Legitimate interests – where processing is necessary for legitimate business purposes and does not unfairly override your rights.

• Consent – where we have obtained your consent where required.

• Legal obligation – where processing is necessary for us to comply with the law.

Where another organisation, such as an automotive dealership, determines the purpose and means of processing, that organisation may be responsible for establishing the appropriate lawful basis.

7. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse, alteration or disclosure.

Access to personal information is restricted to individuals and service providers who require it for legitimate business purposes.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

8. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

Retention periods may vary depending on:

• The type of information

• The reason it was collected

• Our contractual obligations

• The requirements of the dealership we are acting for

• Legal and regulatory requirements

• The need to establish, exercise or defend legal claims

Where we process information on behalf of a dealership, the applicable retention period may be determined by that dealership.

9. Your Data Protection Rights

Under UK data protection law, you may have rights including:

• The right to request access to your personal information

• The right to request correction of inaccurate information

• The right to request deletion of your information in certain circumstances

• The right to request restriction of processing in certain circumstances

• The right to object to certain processing

• The right to data portability in certain circumstances

• The right to withdraw consent where processing is based on consent

These rights are subject to certain legal exceptions and limitations.

If Share A Call is processing your information on behalf of a dealership, we may need to refer your request to the relevant dealership.

10. Marketing Communications

Share A Call does not sell your personal information to marketing companies.

Where marketing communications are sent by or on behalf of a dealership, the dealership is responsible for ensuring that appropriate consent or another lawful basis exists where required.

You can ask to stop receiving marketing communications at any time.

11. Third-Party Services

We may use third-party systems and service providers to operate our business, including telephone, CRM, hosting, IT and data-management systems.

Where third parties process personal information on our behalf, we take reasonable steps to ensure that appropriate contractual and security arrangements are in place.

12. International Data Transfers

Where personal information is transferred outside the United Kingdom, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data protection legislation.

This may include relying on an adequacy decision or implementing appropriate contractual or other safeguards where required.

13. Cookies and Website Information

Our website may use cookies and similar technologies to operate effectively, understand website usage and improve the user experience.

Where required by law, we will request your consent before placing non-essential cookies on your device.

Our website may also automatically collect limited technical information such as IP address, browser type, device information and pages visited for security, analytics and website administration purposes.

14. Children's Privacy

Our services are intended primarily for adults and businesses. We do not knowingly collect personal information from children where this is prohibited by law.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, legal requirements or data-processing practices.

The latest version will always be published on our website with the relevant “Last updated” date.

16. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how your information has been handled, please contact:

Share A Call Limited
Email: hello@shareacall.co.uk
Telephone: 0800 654 6777
Company Number: 16642987

If you are unhappy with how we have handled your personal information, you also have the right to raise a concern with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.